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Seoul, the vibrant capital of South Korea, seamlessly blends rich tradition with modern innovation. Ancient history is beautifully preserved amid towering skyscrapers, offering visitors a unique mix of past and present. The city’s streets are brimming with energy, making it a perfect place for exploration.
For photography enthusiasts, Seoul is a dream destination, offering countless Instagram-worthy spots. From traditional villages and historic palaces to quirky cafes, the city has something for everyone. To help you make the most of your visit, I’ve curated a list of my favorite Instagrammable places in Seoul.
Most Instagrammable Places in Seoul:
1. Bukchon Hanok Village
A visit to Bukchon Hanok Village offers a glimpse into Korea’s rich history, transporting visitors back in time to a 600-year-old traditional village. Nestled on a hillside between Gyeongbok Palace, Changdeok Palace, and Jongmyo Royal Shrine, the village is home to approximately 900 restored hanoks, or traditional Korean houses. Many of these historic homes now serve as tea houses, museums, or guesthouses, providing unique opportunities to experience Korean culture.
Visitors can join walking tours or simply explore the village at their own pace, wandering through its picturesque alleyways. Be sure to climb to the top of the hill for stunning views and a perfect photo opportunity. While enjoying the charm of Bukchon, remember that it is a residential area—respect the privacy of its residents by avoiding doorways and keeping noise to a minimum. Bukchon Hanok Village is easily accessible via Anguk Station on the Seoul subway.
2. Starfield Library
Starfield Library, located in the Gangnam district within COEX Mall, is one of Seoul’s most popular Instagram hotspots. Opened in 2017, the large public space houses an impressive collection of approximately 50,000 books and over 600 local and international magazines from various genres. While most titles are in Korean, visitors will find some foreign publications and an English-language section. Free WiFi and iPads for digital reading are available.
What truly sets Starfield Library apart is its stunning design. The modern two-story space, illuminated by natural light, features towering, ceiling-high bookshelves and an aesthetic that has made it a favorite on social media. Whether you’re a book lover or simply looking for an Instagrammable place in Seoul, Starfield Library is a must. The easiest way to reach it is by taking the subway to Samseong Station.
3. Flower Cafes
Seoul is known for its vibrant cafe culture, and a visit to one of the city’s flower cafes is a must. These unique cafes are adorned with beautiful floral-themed decor, offering a whimsical atmosphere that’s perfect for capturing that Instaworthy moment. During my visit, I stopped by Flower Yard Cafe, located in the trendy Ikseon-dong neighborhood, known for its charming shops and eateries.
Flower Yard Cafe features delightful decor and a small but delicious breakfast menu – don’t miss the waffles! Unlike many other flower cafes in the city, it opens earlier, making it a great choice for an early bite before starting your day. If you want to explore more flower-themed cafes, consider visiting Lovin’ Her Flower Cafe or Blute.
4. Namsan Cable Car & Tower
The Namsan Cable Car holds the distinction of being Korea’s first commercial cable car service, established in 1962. The three-minute ride spans a 1,985 ft (605 m) cable, transporting passengers from the base of Namsan Mountain to the top, near the iconic N Seoul Tower.
Originally constructed in 1969 as a broadcast tower, N Seoul Tower is now a landmark and tourist attraction. Standing at 775 ft (236 m) above sea level, it is the second-highest point in Korea. I recommend visiting in the late afternoon to enjoy the views during daylight hours and then watch the sunset from the top. It’s open until 11 p.m. and is an excellent spot to spend an evening in Seoul.
At Seoul Tower Plaza, visitors will find a variety of eateries, an observation deck, and captivating LED light displays scattered throughout the grounds—the perfect Instagrammable place in Seoul. Tickets for the cable car are reasonably priced at $7 USD for a round trip or $5 USD for a one-way ticket if you prefer to walk down the mountain and enjoy the scenic hike.
5. Style Nanda Pink Hotel
Style Nanda is a popular Korean fashion and makeup brand that has garnered international recognition since its founding in 2004. With locations in several countries, the flagship store in Seoul’s bustling Myeongdong area is a must-visit for fashion enthusiasts and Instagram lovers.
The store is uniquely designed to resemble a faux hotel, spanning six pink-themed floors, each offering countless Instagram-worthy photo opportunities. Visitors can explore stylish clothing collections and eye-catching displays. Don’t miss the Style Nanda Cafe, known for its cotton candy creations, or take a break from shopping on the rooftop, where you can relax on cozy lounge pillows and soak in the trendy atmosphere.
6. Insadong Shopping Street
Insa-dong, located in central Seoul, is a vibrant neighborhood popular with both locals and visitors. The bustling shopping street is pedestrian-friendly and closed to traffic on weekends, making it a pleasant spot to explore. Once the largest market for antiques and art in Korea, Insa-dong now offers a diverse array of goods, from traditional crafts to unique souvenirs.
Visitors can browse shops filled with clothing, ceramics, and hanji (traditional handmade stationery). The street is also lined with vendors serving delicious street food, while charming tea houses are tucked away in the alleyways. Be sure to wander beyond the main thoroughfare and explore the adjacent streets to uncover hidden gems.
7. Gyeongbokgung Palace
Gyeongbokgung Palace, located in Seoul’s Jongno district, is the largest and most iconic of the city’s Five Grand Palaces. Constructed in 1395, it served as the heart of Seoul during the Joseon Dynasty. The palace’s name, “Gyeongbokgung,” translates to “Greatly Blessed by Heaven,” reflecting its historical and cultural significance. Although much of the palace was destroyed during the Japanese invasion in the late 1500s, it was meticulously reconstructed in 1867 after being abandoned for 300 years.
The palace grounds are vast and stunning, offering numerous opportunities for photography. Highlights include its grand gates, ornate halls, and the serene Gyeonghoeru Pavilion, which was historically used for entertaining foreign dignitaries. Situated over a tranquil pond, the pavilion creates a picturesque reflection, especially during cherry blossom season in the spring.
For a truly Instagram-worthy experience, consider dressing in a hanbok, a traditional Korean outfit with over 1,600 years of history. It’s a unique way to embrace Korean culture. Many hanbok rental shops are conveniently located near the palace or offer advance reservations.
Tips for Taking Photos in Seoul
- Start Early: Begin your day by photographing outdoor locations in the soft morning light. Popular sights are often the least crowded when they first open, giving you the chance to capture stunning shots without the crowds.
- Bring a Tripod: While Seoul’s bustling atmosphere may not always allow for tripod use, it can be valuable in certain locations, especially if you’re on a solo trip.
- Ask for Assistance: When using a tripod isn’t practical, don’t hesitate to ask someone nearby to take your photo. A friendly request often goes a long way. Show them an example of how you’d like the shot framed to ensure you get the result you’re looking for.
- Join a Photo-Friendly Walking Tour: Consider joining a walking tour that not only visits Instagrammable locations in Seoul but also includes photo-taking assistance. Capture the best of the city with ease.
Where to Stay in Seoul
Bonum 1957 Hanok and Boutique
Bonum 1957 Hanok and Boutique offers a unique blend of traditional charm and modern luxury, built in the style of a classic hanok. Situated in a peaceful area, it’s an ideal retreat after a busy day exploring the city. The hotel’s prime location near Anguk Station puts you just a short walk from attractions such as Bukchon Hanok Village and Gyeongbokgung Palace, making it a convenient choice for travelers.
Jongro Makers X Pretty Hotel
Makers Hotel is a charming mid-range boutique hotel offering all the essentials for a comfortable stay. Its central location allows easy access to major attractions, making it a great base for exploring Seoul. The hotel’s common areas feature vintage-inspired decor, while the rooms come equipped with private bathrooms, air conditioning, and free Wi-Fi, ensuring a pleasant stay at a reasonable price.
Lotte Hotel Seoul is a luxury property in the heart of Myeongdong, offering a range of high-end amenities. With 10 restaurants, a fitness center, a spa, and an indoor swimming pool, the hotel provides everything you could possibly need. It’s located in one of Seoul’s most vibrant shopping districts and is within walking distance of top shops, restaurants, and cultural attractions.
Have you been to Seoul? What are some of your favorite Instagrammable places in Seoul? If you’ve enjoyed this post, please leave a comment or share using the social media buttons below. Want to see more of beautiful East Asia? Continue to my post, “Top 10 Things to Do in Tokyo”, and discover the best things to do in Tokyo.
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